This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression? There has been much conjecture about Social Media of late.What do you think? Is it is a fad. There has been [...]
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Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009
Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year — up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels. That total, which also includes search, email, social media and mobile marketing dollars, is expected to more than double to nearly [...]
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Nimble, a Razorfish Report on Publishing in the Digital AgeNimble contends that the industry needs to develop additional revenue...
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