The Pew Research Center’s detailed look at how we behave online and what we look like as Facebook ‘friends’. Did you know the average number of Facebook friends is 229? With 229 Facebook friends per user, it would only take 2 degrees of separation for the average Facebook user to reach 156,569 other Facebook users. […]
Blog Archives

The Socialization of Brands – Global Trends in Social Networks @askdebra
Global Trends in Social Networks – The Socialization of Brands by: Debra Askanase I’m always on the lookout for good international data about the use of social media and social networks. Each year, I eagerly await the results of Universal McCann Wave Study on Social Media. Since 2006, Universal McCann has been surveying active internet […]

The Most Powerful Colors in the World
The Most Powerful Colors in the World By COLOURlover When we released our report on the colors of the social web, based on data analysed by our Twitter theme tool, we were surprised that blue was such a dominant color in people’s profile designs. Was Twitter’s default color influencing their design decisions? Or is blue […]

Which Social Network Is Right For Me or You?
Life Hacker’s ‘S.W.O.T.’ Analysis is a great resource / tool for those who are unsure as to the benefits of these social networks and so you know which networking tool fits you best! This chart doesn’t cover everything about every network out there. MySpace is (seemingly) on the decline or, at best, re-purposing itself. LinkedIn […]