Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?
The first goal is getting people’s attention. But there’s too much noise today. And it’s only getting worse. Your potential customers have thousands of things to pay attention to. And their Twitter Stream or Facebook News Feed is already full of other alternatives to your product or service. The problem is that companies want to rush in to [...]
LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.
Many CEO’s and business owners challenge marketers to deliver value from social media and make a return on their investment. So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales.