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Blog Archives

Social Media Networks

Using Social Media Effectively: What We Can Learn From High Growth Firms

Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough?
What are the best practices for using social media effectively?
To answer this question, it’s helpful to look at our recent research into high growth firms.

What-Results-Should-You-Expect-From-Twitter-CTR-2012

What Results Should You Expect From Twitter?

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Inside-The-Four-Major-Consumer-Segments-And-Why-You-Should-Know-Them

4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

The-State-Of-Social-Media-Marketing

The State Of Social Media Marketing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis
7 items with important business value:
Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
Tighter Integration between Social and Rest of Marketing and Business Overall
Social Marketers Are Starting to Measure What Matters
Marketers Are Yet to Tap into the True Potential of Social
Social Marketing Budgets and Resources Insufficient to Drive Value
Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
Limited Outsourcing

B2B-Lead-Generation-Manifesto

5 Principles Of B2B Lead Generation

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. The B2B Lead Generation Manifesto #1. Thou Shalt Create Valuable Content #2. Thou Shalt Optimize Your Lead Gen Pages #3. Thou Shalt Market After the Conversion #4 – Thou Shalt Embrace the Mobile Market #5. Thou Shalt Nurture [...]

Why-Dont-They-Like-Our-Facebook-Page

3 Social Media Tips Saving Your Business Hours Of Time & Frustration

The first goal is getting people’s attention. But there’s too much noise today. And it’s only getting worse. Your potential customers have thousands of things to pay attention to. And their Twitter Stream or Facebook News Feed is already full of other alternatives to your product or service. The problem is that companies want to rush in to [...]

What-Are-Personas

Guide To Creating Personas

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.