Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients
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Social Media: The Old Game Has New Rules
This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression? There has been much conjecture about Social Media of late.What do you think? Is it is a fad. There has been [...]
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