When creating an integrated marketing campaign we use both online and offline elements.
Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?
In the midst of its own revolution, B2B marketing faces sweeping changes and an uncertain future.
It’s 2012 and B2B marketing teams are expected to deliver more from less in an increasingly timeand resource-poor environment. And the forces of digital, measurability, data, process re-engineering, changes in buyer behaviour and cut-through are all impacting, just as they are in B2C. In fact, it is a pivotal time for B2B marketing, according to recent research exploring intentions and directions.
InMaps is an interactive visual representation of your professional universe that answers all of the above questions. It’s a great way to understand the relationships between you and your entire set of LinkedIn connections. With it you can better leverage your professional network to help pass along job opportunities, seek professional advice, gather insights, and more. [...]