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Social Media Investment Expected to Soar

Social Media Investment Expected to Soar It seems that social media spend is sure to keep growing but businesses may not be sure what their cash is buying them, according to new research from Econsultancy’s Social Media Survey 2010. The survey found that 83 per cent of businesses questioned expected their investments in social media [...]

Online Brand Monitoring -- Essential for Business

Online Brand Monitoring-Essential for Business

Online Brand Monitoring – Essential for Business Where to Start with Social Media Marketing? » Clearly Define Business Goals » Define Marketing Objectives » Define Measurement and KPIs » Social Media Monitoring [learning to listen] » Assess Receptiveness to Social Media Marketing » Ability to Engage [Source: Forrester Research, Bazaarvoice ] Why Monitor Social Media? [...]

Remember Why We Are Here?

Dent by Hugh Macleod – Hughtrain Manifesto Remember Why We Are Here? — To Make a Dent in the Universe It was always Steve Jobs’ mantra: “Let’s make a dent in the universe”. Hugh Macleod incorporated it into the Hughtrain Manifesto: ”Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do [...]

Australian Business Rush to Embrace Social Media

Budgets move from traditional media to fund social media New media critical to stakeholder connection ROI measurement proving difficult Establishing proprietary social networks the new trend The social media phenomenon that has swept Australian consumers has been vigorously embraced by the corporate sector, with the number of Companies using new media almost doubling in the [...]