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Online Brand Monitoring -- Essential for Business

Online Brand Monitoring-Essential for Business

Online Brand Monitoring — Essential for Business Where to Start with Social Media Marketing? » Clearly Define Business Goals » Define Marketing Objectives » Define Measurement and KPIs » Social Media Monitoring [learning to listen] » Assess Receptiveness to Social Media Marketing » Ability to Engage [Source: Forrester Research, Bazaarvoice ] Why Monitor Social Media? […]

Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009

Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year — up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels. That total, which also includes search, email, social media and mobile marketing dollars, is expected to more than double to nearly […]