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Time Spent On Social Media

Time Spent On Social Media

Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison & Foerster Socially Aware Blog. The Infographic looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes. Source.  Since 2006, the amount of time that the average person spent on social-networking sites […]

The-Simple-Science-Of-Facebook-Engagement

The Simple Science of Facebook Engagement

Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.

How To Determine Facebook And Twitter ROI

Many CEO’s and business owners challenge marketers to deliver value from social media and make a return on their investment. So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales.

Picture Of A Facebook Friend

The Pew Research Center’s detailed look at how we behave online and what we look like as Facebook ‘friends’. Did you know the average number of Facebook friends is 229? With 229 Facebook friends per user, it would only take 2 degrees of separation for the average Facebook user to reach 156,569 other Facebook users. […]

User Activity – Popular Social Networking Sites

This Infographic, “User Activity Comparison Of Popular Social Networking Sites” by Go Gulf, compares the latest user statistics of popular social networking sites – Facebook, Twitter, Google Plus, LinkedIn and Pinterest.

history-of-social-media

Executives Embrace Social Have You?

By Chad Bockius Socialcast recently released a great Infographic outlining how executives use social networks. Here is the image itself and a few interesting stats. 92% of executives use LinkedIn making it the most popular social network. Facebook comes in second with 51% stating they use it. When it comes to frequency, executives are spending […]

Language of Love-Firefly

The Language of Love in Social Media-New Rules for Brand Engagement

Firefly Millward Brown [fireflymb.com] has conducted the first global qualitative research study into consumers general attitudes and behaviours towards brands in social media. The Research [download summary report], which includes in-depth discussions with organizations as well as hundreds of consumers across 15 countries; providing companies and their brands with valuable insight into how to navigate […]