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Blog Archives

Embracing-The-Digital-Future

Time To Embrace The Digital Future Australia

In today’s multichannel world, the boundaries between virtual and physical stores are blurred and competition from international retailers is growing. Retail landscape has irrevocably changed – from “bricks and mortar” to “bricks and clicks” to purely “e-tail” – the evolution of retail is ongoing and carries

Cliff-Kuang

FastCo’s Cliff Kuang On Infographics And The Infographics Industry

There’s not just one thing that makes a good Infographic. There are elements that the good ones possess:
1. Clarity of point of view
2. Consistency of vision
3. They are beautiful

Infographics are about telling stories through images. There should be an end point and a plot, and it’s all about how you convey it. Good graphics can stay with the metaphor longer. Good graphics are the ones where the messages aren’t always surprising but where the plot points are being told in a new way. Also, just because something is complex, varied, and adorned, doesn’t mean that it’s rich.

What-Are-Personas

Guide To Creating Personas

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

The-Business-Marketers-Guide-To-Instagram-Marketo-c5-Infographic_thumb.jpg

The Business Marketers Guide To Instagram

Instagrams simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.