Posted by visionarymarketing under Innovation In our previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this new instalment we’ll look at the flip side of corporate social media perception, the negative one, and we will also discuss […]
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Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009
Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year — up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels. That total, which also includes search, email, social media and mobile marketing dollars, is expected to more than double to nearly […]