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Social Media Networks

Using Social Media Effectively: What We Can Learn From High Growth Firms

Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough?
What are the best practices for using social media effectively?
To answer this question, it’s helpful to look at our recent research into high growth firms.

How-Strong-Is-Your-Password

How Strong Is Your Password?

October is National Cyber Security Awareness Month (NCSAM 2012. It more important than ever to safely manage your passwords. Password theft has increased by 300% so far in 2012, and that trend will continue to grow. So how can you manage those passwords safely?

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One Size Fits None

Too often, marketers get wrapped up in the features and functions of their products, rather than solving the actual problems of the consumer.

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Big Data Just Beginning To Explode

The big data growth Infographic by CSC helps you visualize some of the latest trends and illustrates the importance of shifting from “collecting to connecting data” to search relationships between data sets to help reveal valuable new insights.

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When Quality Content Isn’t Everything

if you consider that content marketing consists of two separate but equal activities: creating and communicating. Communication is the “marketing” part of content marketing. If all of your time and energy go into creating content, you are likely to run out of time and energy for the equally important job of effectively communicating that content to the right audience.

Fred Cavazza-Social Media Landscape

7 Step B2B Social Media Content Sharing Strategy | Social Media B2B

Kipp Bodnar I am in agreement with Kipp; sharing is definitely a key factor when it comes to Social Media. I have taken the main points from Kipp’s post: “When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels [...]