When creating an integrated marketing campaign we use both online and offline elements. Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?
Before brand advocates can begin to embrace all the channels available, companies must first make sure to connect the dots between their social, mobile, and traditional strategies, cross-promoting online and offline initiatives to help make customers aware of their options.
The Australian Women’s Chamber of Commerce and Industry (the Chamber) has been established with the express purpose of representing female entrepreneurs, who own about 30% of companies in Australia and to increase economic growth opportunities for women. Businesswomen in Australia finally get a voice! The Chamber will be the first of its kind to be […]