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Blog Archives

Creating An Integrated Marketing Campaign

When creating an integrated marketing campaign we use both online and offline elements. Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?

Stand By Your Brand: Cultivating Experience To Foster Brand Advocacy

Before brand advocates can begin to embrace all the channels available, companies must first make sure to connect the dots between their social, mobile, and traditional strategies, cross-promoting online and offline initiatives to help make customers aware of their options.

Picture Of A Facebook Friend

The Pew Research Center’s detailed look at how we behave online and what we look like as Facebook ‘friends’. Did you know the average number of Facebook friends is 229? With 229 Facebook friends per user, it would only take 2 degrees of separation for the average Facebook user to reach 156,569 other Facebook users. […]

Online Community Plan – How To Write One For Your Business

If you plan on building an online community you must have a plan. Your community plan must be very detailed and specific if you want it to work. Think of this as a small business plan which is totally different than writing an online strategy

First National Womens Chamber Launches on International Womens Day

The Australian Women’s Chamber of Commerce and Industry (the Chamber) has been established with the express purpose of representing female entrepreneurs, who own about 30% of companies in Australia and to increase economic growth opportunities for women. Businesswomen in Australia finally get a voice! The Chamber will be the first of its kind to be […]

LinkedIn Network Visualized with InMaps

InMaps is an interactive visual representation of your professional universe that answers all of the above questions. It’s a great way to understand the relationships between you and your entire set of LinkedIn connections. With it you can better leverage your professional network to help pass along job opportunities, seek professional advice, gather insights, and more. […]

Truly Amazing! RT @armano

Truly Amazing! RT @armano “You become amazing when you lose sight of yourself and immerse every talent, skill, and ability into helping somebody else be amazing at something.” How To Be Amazing The first step to being amazing is to realize that you aren’t. There are hundreds or thousands of coaches, and self help types […]