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Blog Archives

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What Results Should You Expect From Twitter?

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

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4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

What-Are-Personas

Guide To Creating Personas

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

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17 Unspoken Rules Of LinkedIn Etiquette

On most social media networks, it seems like anything goes. Things are a little more loose on Facebook and Twitter, but LinkedIn is strictly professional, giving it a different kind of status when it comes to etiquette. You have to be careful about what you put out there, how you make your requests, and remember to be polite.

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Content Curation Reduces Information Overload

if you curate content in specialist areas relating to your customer needs, you will gain reputation, visitors, followers – all the things you need to ensure your online presence is high.

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It Takes Empathy

In a world where we’re taught the importance of monitoring and measuring sentiment with the new tools before us, we miss the essential ingredient to meaningful relationships…empathy.
Once you listen, not monitor, but truly listen to customer activity and observe online behavior, you cannot help but feel both empathy and harmony. And naturally, the response it begets is only human.”

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When Quality Content Isn’t Everything

if you consider that content marketing consists of two separate but equal activities: creating and communicating. Communication is the “marketing” part of content marketing. If all of your time and energy go into creating content, you are likely to run out of time and energy for the equally important job of effectively communicating that content to the right audience.