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Blog Archives

The-Mobile-Industry-In-Numbers

The Mobile Industry In Numbers

This is the H1 2012 edition of the 100 Million Club – the watch list of the top mobile platforms and handset manufacturers.

This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

How-Strong-Is-Your-Password

How Strong Is Your Password?

October is National Cyber Security Awareness Month (NCSAM 2012. It more important than ever to safely manage your passwords. Password theft has increased by 300% so far in 2012, and that trend will continue to grow. So how can you manage those passwords safely?

Pinfluence

8 Ways To Use The Power Of Pinterest & SlideShare To Grow Your Business

… With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use the two social media platforms to get your message out to the world. But how can you use these two powerful tools together to get the absolute best bang for your marketing buck? Here are 8 ideas by Beth Hayden  […]

What-Are-Personas

Guide To Creating Personas

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

Good-For-Employees-Social-CEO-Index-2012

How To Join The Social Media Elite

LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.

Information-Overload-Stop

Content Curation Reduces Information Overload

if you curate content in specialist areas relating to your customer needs, you will gain reputation, visitors, followers – all the things you need to ensure your online presence is high.

Never-Forget-How-You-Made-Them-Feel

It Takes Empathy

In a world where we’re taught the importance of monitoring and measuring sentiment with the new tools before us, we miss the essential ingredient to meaningful relationships…empathy.
Once you listen, not monitor, but truly listen to customer activity and observe online behavior, you cannot help but feel both empathy and harmony. And naturally, the response it begets is only human.”