if you curate content in specialist areas relating to your customer needs, you will gain reputation, visitors, followers – all the things you need to ensure your online presence is high.
if you consider that content marketing consists of two separate but equal activities: creating and communicating. Communication is the “marketing” part of content marketing. If all of your time and energy go into creating content, you are likely to run out of time and energy for the equally important job of effectively communicating that content to the right audience.
Before brand advocates can begin to embrace all the channels available, companies must first make sure to connect the dots between their social, mobile, and traditional strategies, cross-promoting online and offline initiatives to help make customers aware of their options.
Enterprise Mobility app stores are gaining traction, what does your business need to know to move to this model, and what’s in store for the CIO? CIO Magazine offers a primer. While the much-maligned BlackBerry helped organizations think in terms of mobile communications, eWeek argues it was the iPhone that really ushered in Enterprise Mobility as we know it. [...]