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The-Simple-Science-Of-Facebook-Engagement

The Simple Science of Facebook Engagement

Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.

Social Media Training

How To Train Your Employees To Handle Social Media

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

Inside-The-Four-Major-Consumer-Segments-And-Why-You-Should-Know-Them

4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

What-Are-Personas

Guide To Creating Personas

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

Good-For-Employees-Social-CEO-Index-2012

How To Join The Social Media Elite

LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.

linkedin-cartoon-sketch-resized-600

17 Unspoken Rules Of LinkedIn Etiquette

On most social media networks, it seems like anything goes. Things are a little more loose on Facebook and Twitter, but LinkedIn is strictly professional, giving it a different kind of status when it comes to etiquette. You have to be careful about what you put out there, how you make your requests, and remember to be polite.

One-Size-Fits-None-TomFishburne_thumb.jpg

One Size Fits None

Too often, marketers get wrapped up in the features and functions of their products, rather than solving the actual problems of the consumer.