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Social Media Trends for 2010

by Jeremiah Owyang, Altimeter Group Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly […]

7 reasons why the business world hates social media

Posted by visionarymarketing under Innovation In our previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this new instalment we’ll look at the flip side of corporate social media perception, the negative one, and we will also discuss […]

Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009

Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year — up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels. That total, which also includes search, email, social media and mobile marketing dollars, is expected to more than double to nearly […]

Facebook’s Tolerance of Holocaust Denial Won’t Last

Update: As of 12.30am PST on May 11, the groups are redirecting users to the homepage, suggesting they’ve been deleted. Attorney Brian Cuban, brother to Dallas Mavericks owner and entrepreneur Mark Cuban, has published an open letter to Facebook chief Mark Zuckerberg demanding the removal of Holocaust Denial groups from the site. Brian has been […]