Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough? What are the best practices for using social media effectively? To answer this question, it’s helpful to look at our recent research into high growth firms.
if you consider that content marketing consists of two separate but equal activities: creating and communicating. Communication is the “marketing” part of content marketing. If all of your time and energy go into creating content, you are likely to run out of time and energy for the equally important job of effectively communicating that content […]