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Embracing-The-Digital-Future

Time To Embrace The Digital Future Australia

In today’s multichannel world, the boundaries between virtual and physical stores are blurred and competition from international retailers is growing. Retail landscape has irrevocably changed – from “bricks and mortar” to “bricks and clicks” to purely “e-tail” – the evolution of retail is ongoing and carries

B2B Marketing In Australia – Outlook

In the midst of its own revolution, B2B marketing faces sweeping changes and an uncertain future.
It’s 2012 and B2B marketing teams are expected to deliver more from less in an increasingly timeand resource-poor environment. And the forces of digital, measurability, data, process re-engineering, changes in buyer behaviour and cut-through are all impacting, just as they are in B2C. In fact, it is a pivotal time for B2B marketing, according to recent research exploring intentions and directions.

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First National Womens Chamber Launches on International Womens Day

The Australian Women’s Chamber of Commerce and Industry (the Chamber) has been established with the express purpose of representing female entrepreneurs, who own about 30% of companies in Australia and to increase economic growth opportunities for women. Businesswomen in Australia finally get a voice! The Chamber will be the first of its kind to be […]

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Almost Ninety per cent of Australian Internet Users now Making Online Transactions

New research by the Australian Communications and Media Authority reveals Australian consumers are increasingly embracing the digital economy, with 88% of household internet users undertaking one or more  e-commerce activities and 69% purchasing at least one good or service in the last six months. These are suggestive of increasing consumer confidence with making online transactions, […]

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5 Things About the Internet-Australia

by Brian Giesen Some interesting nuggets in the August 2010 Australian Online Landscape Review from Nielsen: Internet Use: 14.84 million Australians used the Internet in the past month Stickiest Site: Facebook is responsible for 90% of all time spent on social media sites in Australia Social: Over 70% of Australian Internet users visited a social […]

Online Advertising worth more than $2 billion – IAB

Online Advertising worth more than $2 billion – IAB by Willem Reyners Tay  The latest expenditure report from the IAB, the industry body for online advertising, has revealed that the online advertising industry was worth $2.044 in the 12 months to June 2010, representing 13% growth compared to 2009. The report, Online Advertising Expenditure report, […]

China Social Media Landscape

Social Media Dominates Asia Pacific Internet Usage

Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen‘s Asia Pacific Social Media Report. The survey found that three of the seven biggest global online brands are social media sites Facebook, Wikipedia and YouTube. […]