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Why You Need to Use Social Media Marketing – Numbers Don’t Lie @Growsmartbiz

The opportunities available using the Internet and Social Media to grow your Brand and to become more visible to your target market; enables you to reach more people interested in your products and services faster, more effectively without the huge marketing budget that traditional media requires. Social Media + Lead Generation Opportunities = New Clients [...]

Nimble-Question Authority-Razorfish

Nimble, a Razorfish Report on Publishing in the Digital Age

Nimble contends that the industry needs to develop additional revenue models that build on the brand’s core value proposition Several models to consider are: ยป Paid Content – The key to success in implementing this model is developing new products and services that align with the brand’s value proposition while providing unique, meaningful experiences to [...]

Dramatic Shift in Marketing Reality

Image via Wikipedia Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again [...]