By Leslie Bradshaw From Moses’ clay tablets, to the Old Spice Guy, to Fred Wilson’s blog, influencers have been influencin’ since the dawn of time…. Contrary to popular belief, you can’t just wake up one day and decide to create an Internet meme. Something doesn’t go viral until it has been thoroughly embraced and shared [...]
By Michael SebastianThis was inevitable….it makes sense that someone created an Infographic about … Infographics. It’s from Brent Csutoras, a social media marketing consultant and entrepreneur, and although the text is a bit small, it offers insights on a variety of areas related to the trend.Infographics continue to rise in popular, buy hey… why shouldn’t [...]
There are few resources better than bitly for monitoring click-through rates for content shared. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs –“Time Is On Your Side” – http://bit.ly/LQmuOH . Raika created this Infographic highlighting bitly’s data on the best times to [...]
This Infographic clearly outlines the pillars of a great startup pitch, while also outlining six steps towards crafting that successful pitch. Along with this graphic, check out Robin Wauters’ one-sentence startup pitch outline. Emphasis on the importance of having a concise, value-driven message, and Wauters’ one-sentence outline is the perfect way to suss it out. If [...]
This Infographic, "User Activity Comparison Of Popular Social Networking Sites" by Go Gulf, compares the latest user statistics of popular social networking sites - Facebook, Twitter, Google Plus, LinkedIn and Pinterest.
The Pew Research Center’s detailed look at how we behave online and what we look like as Facebook ‘friends’. Did you know the average number of Facebook friends is 229? With 229 Facebook friends per user, it would only take 2 degrees of separation for the average Facebook user to reach 156,569 other Facebook users. [...]
Many CEO’s and business owners challenge marketers to deliver value from social media and make a return on their investment. So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales.
Your learning style can affect your studying success or does it? The concept of ”learning styles” refers to the idea that different people learn in different ways. Concerned students will often remark that they didn’t do well on a given exam because they are “visual learners,” while parents will often note that their child is a “motor [...]
Oriella PR Network released their 5th annual Oriella Digital Journalism Study that tracks trends and changes in digital media and publishing over time. Here are four takeaways for PR pros and Communicators: Credibility is Vital. Simply having a presence in the right places is no longer enough. The study clearly shows that journalists will gravitate towards sources [...]
Enterprise Mobility app stores are gaining traction, what does your business need to know to move to this model, and what’s in store for the CIO? CIO Magazine offers a primer. While the much-maligned BlackBerry helped organizations think in terms of mobile communications, eWeek argues it was the iPhone that really ushered in Enterprise Mobility as we know it. [...]
This graphic illustrates these data as a spatially aware treemap. The size of each block represents the number of tweets emanating from that country and the shading reveals in the number of geocoded tweets as a proportion of that country's Internet population
When creating an integrated marketing campaign we use both online and offline elements. Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?
Online branding should be just as well conceived as any other communication or marketing initiative. Regardless of how small or large an organization is, traditional website and social media branding should be paramount to any communications initiative.
The big data growth Infographic by CSC helps you visualize some of the latest trends and illustrates the importance of shifting from "collecting to connecting data" to search relationships between data sets to help reveal valuable new insights.
Too often, marketers get wrapped up in the features and functions of their products, rather than solving the actual problems of the consumer.
Instagrams simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.
Applying SOSTAC® Planning to Digital Marketing. SOSTAC® has rapidly grown in popularity because its simplicity and crystal clear logic make planning a lot easier.
Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients
LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.
Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.