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Blog Archives

How To Join The Social Media Elite

LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.

Winning The Influence Game: Four Takeaways For Communicators

Oriella PR Network released their 5th annual Oriella Digital Journalism Study that tracks trends and changes in digital media and publishing over time. Here are four takeaways for PR pros and Communicators: Credibility is Vital. Simply having a presence in the right places is no longer enough. The study clearly shows that journalists will gravitate towards sources […]

User Activity – Popular Social Networking Sites

This Infographic, “User Activity Comparison Of Popular Social Networking Sites” by Go Gulf, compares the latest user statistics of popular social networking sites – Facebook, Twitter, Google Plus, LinkedIn and Pinterest.

Online Community Plan – How To Write One For Your Business

If you plan on building an online community you must have a plan. Your community plan must be very detailed and specific if you want it to work. Think of this as a small business plan which is totally different than writing an online strategy

LinkedIn Network Visualized with InMaps

InMaps is an interactive visual representation of your professional universe that answers all of the above questions. It’s a great way to understand the relationships between you and your entire set of LinkedIn connections. With it you can better leverage your professional network to help pass along job opportunities, seek professional advice, gather insights, and more. […]

Executives Embrace Social Have You?

By Chad Bockius Socialcast recently released a great Infographic outlining how executives use social networks. Here is the image itself and a few interesting stats. 92% of executives use LinkedIn making it the most popular social network. Facebook comes in second with 51% stating they use it. When it comes to frequency, executives are spending […]

The Language of Love in Social Media-New Rules for Brand Engagement

Firefly Millward Brown [fireflymb.com] has conducted the first global qualitative research study into consumers general attitudes and behaviours towards brands in social media. The Research [download summary report], which includes in-depth discussions with organizations as well as hundreds of consumers across 15 countries; providing companies and their brands with valuable insight into how to navigate […]