Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. The B2B Lead Generation Manifesto #1. Thou Shalt Create Valuable Content #2. Thou Shalt Optimize Your Lead Gen Pages #3. Thou Shalt Market After the Conversion #4 – Thou Shalt Embrace the Mobile Market #5. Thou Shalt Nurture […]
Return On Digital have put all their hints and tips into an Infographic. Covering how to interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn, in order to create a starting point for those who may be new to this arena.
Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients
In a world where we’re taught the importance of monitoring and measuring sentiment with the new tools before us, we miss the essential ingredient to meaningful relationships…empathy. Once you listen, not monitor, but truly listen to customer activity and observe online behavior, you cannot help but feel both empathy and harmony. And naturally, the response […]