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Blog Archives

The Online Registration Challenge

Compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.

5 Principles Of B2B Lead Generation

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. The B2B Lead Generation Manifesto #1. Thou Shalt Create Valuable Content #2. Thou Shalt Optimize Your Lead Gen Pages #3. Thou Shalt Market After the Conversion #4 – Thou Shalt Embrace the Mobile Market #5. Thou Shalt Nurture […]

Is Your Social Media Campaign On Track?

Return On Digital have put all their hints and tips into an Infographic. Covering how to interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn, in order to create a starting point for those who may be new to this arena.

Narrowcast-vs-Broadcast

Mobile And Social Behavior Sparks A Narrowcast Movement

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients

SOSTAC-Planning-System

SOSTAC® Marketing Plans + Infographic

Applying SOSTAC® Planning to Digital Marketing. SOSTAC® has rapidly grown in popularity because its simplicity and crystal clear logic make planning a lot easier.

Never-Forget-How-You-Made-Them-Feel

It Takes Empathy

In a world where we’re taught the importance of monitoring and measuring sentiment with the new tools before us, we miss the essential ingredient to meaningful relationships…empathy. Once you listen, not monitor, but truly listen to customer activity and observe online behavior, you cannot help but feel both empathy and harmony. And naturally, the response […]

The Business Marketers Guide To Instagram

Instagrams simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.