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Blog Archives

Social Media Networks

Using Social Media Effectively: What We Can Learn From High Growth Firms

Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough?
What are the best practices for using social media effectively?
To answer this question, it’s helpful to look at our recent research into high growth firms.

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Corporate Online Reputation Blind Spot?

More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn’t care about online reputation

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Three Small Business Marketing Techniques That Work

Small business marketing is essential to gain visibility for a company. Without visibility, customers will not be aware of your products and services.

Time Spent On Social Media

Time Spent On Social Media

Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison & Foerster Socially Aware Blog. The Infographic looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes. Source.  Since 2006, the amount of time that the average person spent on social-networking sites […]

Social Media Training

How To Train Your Employees To Handle Social Media

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

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4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

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The State Of Social Media Marketing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis
7 items with important business value:
Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
Tighter Integration between Social and Rest of Marketing and Business Overall
Social Marketers Are Starting to Measure What Matters
Marketers Are Yet to Tap into the True Potential of Social
Social Marketing Budgets and Resources Insufficient to Drive Value
Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
Limited Outsourcing