LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.
On most social media networks, it seems like anything goes. Things are a little more loose on Facebook and Twitter, but LinkedIn is strictly professional, giving it a different kind of status when it comes to etiquette. You have to be careful about what you put out there, how you make your requests, and remember to be polite.
Online branding should be just as well conceived as any other communication or marketing initiative. Regardless of how small or large an organization is, traditional website and social media branding should be paramount to any communications initiative.