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Blog Archives

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Corporate Online Reputation Blind Spot?

More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn’t care about online reputation

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How To Join The Social Media Elite

LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.

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17 Unspoken Rules Of LinkedIn Etiquette

On most social media networks, it seems like anything goes. Things are a little more loose on Facebook and Twitter, but LinkedIn is strictly professional, giving it a different kind of status when it comes to etiquette. You have to be careful about what you put out there, how you make your requests, and remember to be polite.

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Top Ten Online Branding Guidelines

Online branding should be just as well conceived as any other communication or marketing initiative. Regardless of how small or large an organization is, traditional website and social media branding should be paramount to any communications initiative.

Developing A Unique Selling Proposition [USP] – The Cornerstone Of Your Marketing

The Unique Selling Proposition [USP] that unique position that sets you apart in the minds of both your prospective and existing customers This is core to

Living A Recommendable Life

You will have a roadmap for your life, you will never go astray personally, you will become one of the best and most sought after marketers around