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The Mobile Industry In Numbers

This is the H1 2012 edition of the 100 Million Club – the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

How Strong Is Your Password?

October is National Cyber Security Awareness Month (NCSAM 2012. It more important than ever to safely manage your passwords. Password theft has increased by 300% so far in 2012, and that trend will continue to grow. So how can you manage those passwords safely?

The SEO Puzzle 2012

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together

5 Principles Of B2B Lead Generation

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. The B2B Lead Generation Manifesto #1. Thou Shalt Create Valuable Content #2. Thou Shalt Optimize Your Lead Gen Pages #3. Thou Shalt Market After the Conversion #4 – Thou Shalt Embrace the Mobile Market #5. Thou Shalt Nurture […]

How To Improve Google Adwords Quality Scores

“The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.” Here, Digital Net […]

7 Steps To A Brilliant B2B Marketing Plan

Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan. Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step […]

The Engagement Marketing Cycle

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand. For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals. The new book, written by Constant Contact CEO Gail F. Goodman, centres around the […]