The first goal is getting people’s attention. But there’s too much noise today. And it’s only getting worse. Your potential customers have thousands of things to pay attention to. And their Twitter Stream or Facebook News Feed is already full of other alternatives to your product or service. The problem is that companies want to rush in to […]
Too often, marketers get wrapped up in the features and functions of their products, rather than solving the actual problems of the consumer.
The big data growth Infographic by CSC helps you visualize some of the latest trends and illustrates the importance of shifting from “collecting to connecting data” to search relationships between data sets to help reveal valuable new insights.