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Blog Archives

Social Media Networks

Using Social Media Effectively: What We Can Learn From High Growth Firms

Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough?
What are the best practices for using social media effectively?
To answer this question, it’s helpful to look at our recent research into high growth firms.

Letterbox-Distribution-LDN

Three Small Business Marketing Techniques That Work

Small business marketing is essential to gain visibility for a company. Without visibility, customers will not be aware of your products and services.

The-Simple-Science-Of-Facebook-Engagement

The Simple Science of Facebook Engagement

Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.

Embracing-The-Digital-Future

Time To Embrace The Digital Future Australia

In today’s multichannel world, the boundaries between virtual and physical stores are blurred and competition from international retailers is growing. Retail landscape has irrevocably changed – from “bricks and mortar” to “bricks and clicks” to purely “e-tail” – the evolution of retail is ongoing and carries

Social Media Training

How To Train Your Employees To Handle Social Media

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

Email-Hour-By-Hour

Email Hour By Hour

The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.

Don’t Ignore Boomers – The Most Valuable Generation

Boomers are marketing-friendly. They have lots of money, they consume lots of media and they are eternally optimistic. These are the same consumers who comprised the fashionable and lucrative 18-54 demographic for decades. They still embrace brands and they still view them through a uniquely Boomer lens.