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Blog Archives

How To Improve Google Adwords Quality Scores

“The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location.” Here, Digital Net […]

Is Your Social Media Campaign On Track?

Return On Digital have put all their hints and tips into an Infographic. Covering how to interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn, in order to create a starting point for those who may be new to this arena.

Cliff-Kuang

FastCo’s Cliff Kuang On Infographics And The Infographics Industry

There’s not just one thing that makes a good Infographic. There are elements that the good ones possess: 1. Clarity of point of view 2. Consistency of vision 3. They are beautiful Infographics are about telling stories through images. There should be an end point and a plot, and it’s all about how you convey […]

What-Are-Personas

Guide To Creating Personas

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

How To Join The Social Media Elite

LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.

Narrowcast-vs-Broadcast

Mobile And Social Behavior Sparks A Narrowcast Movement

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients

SOSTAC-Planning-System

SOSTAC® Marketing Plans + Infographic

Applying SOSTAC® Planning to Digital Marketing. SOSTAC® has rapidly grown in popularity because its simplicity and crystal clear logic make planning a lot easier.