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First National Womens Chamber Launches on International Womens Day

The Australian Women’s Chamber of Commerce and Industry (the Chamber) has been established with the express purpose of representing female entrepreneurs, who own about 30% of companies in Australia and to increase economic growth opportunities for women. Businesswomen in Australia finally get a voice! The Chamber will be the first of its kind to be […]

Michele Smorgon-InMaps-LinkedIn Network

LinkedIn Network Visualized with InMaps

InMaps is an interactive visual representation of your professional universe that answers all of the above questions. It’s a great way to understand the relationships between you and your entire set of LinkedIn connections. With it you can better leverage your professional network to help pass along job opportunities, seek professional advice, gather insights, and more. […]

history-of-social-media

Executives Embrace Social Have You?

By Chad Bockius Socialcast recently released a great Infographic outlining how executives use social networks. Here is the image itself and a few interesting stats. 92% of executives use LinkedIn making it the most popular social network. Facebook comes in second with 51% stating they use it. When it comes to frequency, executives are spending […]

twitter-bird

Put Your Best Tweet Forward-How to Schedule Tweets for Maximum Exposure

by Flowtown, JD Rucker Twitter can be an amazing marketing tool. Some would say that strictly from a marketing perspective you get more bang for your (time) buck than you do out of Facebook. Those who find the most success with Twitter know something that others don’t: not all Tweets are created equal. Normally, it’s […]

Language of Love-Firefly

The Language of Love in Social Media-New Rules for Brand Engagement

Firefly Millward Brown [fireflymb.com] has conducted the first global qualitative research study into consumers general attitudes and behaviours towards brands in social media. The Research [download summary report], which includes in-depth discussions with organizations as well as hundreds of consumers across 15 countries; providing companies and their brands with valuable insight into how to navigate […]

iab-australia-logo

Almost Ninety per cent of Australian Internet Users now Making Online Transactions

New research by the Australian Communications and Media Authority reveals Australian consumers are increasingly embracing the digital economy, with 88% of household internet users undertaking one or more  e-commerce activities and 69% purchasing at least one good or service in the last six months. These are suggestive of increasing consumer confidence with making online transactions, […]

The Socialization of Brands--Debra Askanese

The Socialization of Brands – Global Trends in Social Networks @askdebra

Global Trends in Social Networks – The Socialization of Brands by: Debra Askanase I’m always on the  lookout for good international data about the use of social media and social networks. Each year, I eagerly await the results of Universal McCann Wave Study on Social Media. Since 2006, Universal McCann has been surveying active internet […]