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Blog Archives

Embracing-The-Digital-Future

Time To Embrace The Digital Future Australia

In today’s multichannel world, the boundaries between virtual and physical stores are blurred and competition from international retailers is growing. Retail landscape has irrevocably changed – from “bricks and mortar” to “bricks and clicks” to purely “e-tail” – the evolution of retail is ongoing and carries

Email-Hour-By-Hour

Email Hour By Hour

The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.

Inside-The-Four-Major-Consumer-Segments-And-Why-You-Should-Know-Them

4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

The-Mobile-Industry-In-Numbers

The Mobile Industry In Numbers

This is the H1 2012 edition of the 100 Million Club – the watch list of the top mobile platforms and handset manufacturers.

This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

How-Strong-Is-Your-Password

How Strong Is Your Password?

October is National Cyber Security Awareness Month (NCSAM 2012. It more important than ever to safely manage your passwords. Password theft has increased by 300% so far in 2012, and that trend will continue to grow. So how can you manage those passwords safely?

Narrowcast-vs-Broadcast

Mobile And Social Behavior Sparks A Narrowcast Movement

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients

SOSTAC-Planning-System

SOSTAC® Marketing Plans + Infographic

Applying SOSTAC® Planning to Digital Marketing. SOSTAC® has rapidly grown in popularity because its simplicity and crystal clear logic make planning a lot easier.