Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.
The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.
if you consider that content marketing consists of two separate but equal activities: creating and communicating. Communication is the “marketing” part of content marketing. If all of your time and energy go into creating content, you are likely to run out of time and energy for the equally important job of effectively communicating that content to the right audience.