The first goal is getting people’s attention. But there’s too much noise today. And it’s only getting worse. Your potential customers have thousands of things to pay attention to. And their Twitter Stream or Facebook News Feed is already full of other alternatives to your product or service. The problem is that companies want to rush in to […]
Too often, marketers get wrapped up in the features and functions of their products, rather than solving the actual problems of the consumer.
Dent by Hugh Macleod – Hughtrain Manifesto Remember Why We Are Here? — To Make a Dent in the Universe It was always Steve Jobs’ mantra: “Let’s make a dent in the universe”. Hugh MacleodÂ incorporated it into the Hughtrain Manifesto: â€Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do […]
Love Earth Hugh MacLeod of gapingvoid [cartoon #68] A Tribute To Earth Day Earthquakes, Tsunamis, Volcanic Eruptions, She may not be happy right now, but she’s all we’ve got. Let’s take care of her.