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Blog Archives

Social Media Networks

Using Social Media Effectively: What We Can Learn From High Growth Firms

Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough?
What are the best practices for using social media effectively?
To answer this question, it’s helpful to look at our recent research into high growth firms.

Social Media Training

How To Train Your Employees To Handle Social Media

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

Inside-The-Four-Major-Consumer-Segments-And-Why-You-Should-Know-Them

4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

The-State-Of-Social-Media-Marketing

The State Of Social Media Marketing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis
7 items with important business value:
Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
Tighter Integration between Social and Rest of Marketing and Business Overall
Social Marketers Are Starting to Measure What Matters
Marketers Are Yet to Tap into the True Potential of Social
Social Marketing Budgets and Resources Insufficient to Drive Value
Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
Limited Outsourcing

B2B-Lead-Generation-Manifesto

5 Principles Of B2B Lead Generation

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. The B2B Lead Generation Manifesto #1. Thou Shalt Create Valuable Content #2. Thou Shalt Optimize Your Lead Gen Pages #3. Thou Shalt Market After the Conversion #4 – Thou Shalt Embrace the Mobile Market #5. Thou Shalt Nurture […]

Don’t Ignore Boomers – The Most Valuable Generation

Boomers are marketing-friendly. They have lots of money, they consume lots of media and they are eternally optimistic. These are the same consumers who comprised the fashionable and lucrative 18-54 demographic for decades. They still embrace brands and they still view them through a uniquely Boomer lens.

Is-Your-Social-Media-Campaign-On-Track

Is Your Social Media Campaign On Track?

Return On Digital have put all their hints and tips into an Infographic.
Covering how to interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn, in order to create a starting point for those who may be new to this arena.