Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough? What are the best practices for using social media effectively? To answer this question, it’s helpful to look at our recent research into high growth firms.
Boomers are marketing-friendly. They have lots of money, they consume lots of media and they are eternally optimistic. These are the same consumers who comprised the fashionable and lucrative 18-54 demographic for decades. They still embrace brands and they still view them through a uniquely Boomer lens.