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Blog Archives

Social Media Networks

Using Social Media Effectively: What We Can Learn From High Growth Firms

Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough?
What are the best practices for using social media effectively?
To answer this question, it’s helpful to look at our recent research into high growth firms.

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4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

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Is Your Social Media Campaign On Track?

Return On Digital have put all their hints and tips into an Infographic.
Covering how to interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn, in order to create a starting point for those who may be new to this arena.

Pinfluence

8 Ways To Use The Power Of Pinterest & SlideShare To Grow Your Business

… With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use the two social media platforms to get your message out to the world. But how can you use these two powerful tools together to get the absolute best bang for your marketing buck? Here are 8 ideas by Beth Hayden  […]

What-Are-Personas

Guide To Creating Personas

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

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How To Join The Social Media Elite

LinkedIn is the best-used social media site by Fortune 500 CEOs, with 129 (25.9%) having LinkedIn profiles, compared to 63 million (20.2%) of the American population. But it’s downhill from there: 24% do not keep the information current; 41% have 10 or fewer connections; 28% have one or no connections at all.

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The Business Marketers Guide To Instagram

Instagrams simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.