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Using Social Media Effectively: What We Can Learn From High Growth Firms




Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough? What are the best practices for using social media effectively? To answer this question, it’s helpful to look at our recent research into high growth firms.




Corporate Online Reputation Blind Spot?




More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn’t care about online reputation




Three Small Business Marketing Techniques That Work




Small business marketing is essential to gain visibility for a company. Without visibility, customers will not be aware of your products and services.




Time Spent On Social Media

Time Spent On Social Media

Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison & Foerster Socially Aware Blog. The Infographic looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes. Source.  Since 2006, the amount of time that the average person spent on social-networking sites […]

The Simple Science of Facebook Engagement




Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.




Embracing-The-Digital-Future

Time To Embrace The Digital Future Australia




In today’s multichannel world, the boundaries between virtual and physical stores are blurred and competition from international retailers is growing. Retail landscape has irrevocably changed – from “bricks and mortar” to “bricks and clicks” to purely “e-tail” – the evolution of retail is ongoing and carries




How To Train Your Employees To Handle Social Media




The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.