Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough? What are the best practices for using social media effectively? To answer this question, it’s helpful to look at our recent research into high growth firms.
In today’s multichannel world, the boundaries between virtual and physical stores are blurred and competition from international retailers is growing. Retail landscape has irrevocably changed – from “bricks and mortar” to “bricks and clicks” to purely “e-tail” – the evolution of retail is ongoing and carries