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About

Who is Michele Smorgon?

Michele is a Social Business Communications Strategist

One of Forbes Top 10 Social Media Women Power Influencers and Top 50 Social Media Power Influencers.

A Professional Marketer with an MBA, MIB, M’Health

With 15+ years experience helping entrepreneurs, small business leaders and not-for-profits meet business goals and objectives.

A passionate marketing, social media, brand and Internet enthusiast with expertise in developing and executing comprehensive marketing, business and social media strategies that deliver results, drive revenue and positive ROI.

 

How can Michele help you?

  • Social Business and Brand Strategy; research, planning, development, integration, execution
  • Social Media Policy development
  • Online Reputation Management
  • Social Media assessment
  • Online Marketing assessment
  • Competitor Analysis
  • Website and Blog Strategy; planning, development and management
  • Content Strategy; analysis, research and execution
  • Executive and business leader coaching
  • Team training

If you want to hire me for speaking or training events or are looking for digital, brand or professional marketing services, please complete the contact form so I can better understand your needs and how I can help your organization meet your business and marketing goals.

How To Train Your Employees To Handle Social Media

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

The State Of Social Media Marketing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis 7 items with important business value: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing

Corporate Online Reputation Blind Spot?

More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn't care about online reputation

4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

Email Hour By Hour

The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.

50 Best Twitter Feeds To Follow Educational Gaming

Debate is great, of course, but in reality, gaming actually holds some amazing, engaging benefits perfect for the educational setting. Game-based learning continues fascinating edtech enthusiasts, who eagerly flock to social media to share their developments, research, designs, and strategies. And a few of them are listed here in no particular order.

How To Train Your Employees To Handle Social Media

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

The State Of Social Media Marketing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis 7 items with important business value: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing

The Online Registration Challenge

Compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.

The Mobile Industry In Numbers

This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

Email Hour By Hour

The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.

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