20th October, 2012 Michele Business, Infographics, Social Media, Social-Business-Marketing

The State Of Social Media Marketing

The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.

This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

7 items with important business value:

Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
Tighter Integration between Social and Rest of Marketing and Business Overall
Social Marketers Are Starting to Measure What Matters
Marketers Are Yet to Tap into the True Potential of Social
Social Marketing Budgets and Resources Insufficient to Drive Value
Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
Limited Outsourcing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

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