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The-SEO-Puzzle-2

The SEO Puzzle 2012

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together

The SEO Puzzle

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(Google, Bing,Yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyse and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links Press Releases
Optimized Videos Articles
Social Posts Photos
Blog Posts Forum Comments
Online Directories Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1′s : Google says it is working on using +1′s as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter Re-tweets – How often are your posts re-tweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube LinkedIn
Pinterest RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

Source

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  1. [...] SEO is a large and dynamic puzzle.   [...]

  2. [...] SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings.  [...]

  3. [...] Content: The key to a successful website is unique and relevant content Keyword Research: Analyse and choose the appropriate keywords for your site.  [...]

  4. [...] No one piece alone will achieve and sustain long term rankings.   [...]

  5. [...] Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited Freshness of Content- Revise and Refresh content often Off Page Factors Content, Content, Content Links Link Relevancy:   [...]

  6. [...] The more high quality & relevant links pointing to your site the better Link Quality: Link from only high quality relevant websites   [...]

  7. [...] SEO is a large and dynamic puzzle.   [...]

  8. [...] Link Quality: Link from only high quality relevant websites Anchor Text Links Press Releases Optimized Videos Articles Social Posts Photos Blog Posts Forum Comments Online Directories Consumer Reviews Social Factors Social Sentiment Facebook Likes:   [...]

  9. [...] Engage in relevant social forums Online Directories: Complete profile on online directory sites YouTube LinkedIn Pinterest RSS Feeds Reputation Management Website Reputation:   [...]

  10. [...] Marty Note This excellent summary from Michele reinforces a key SEO concept. SEO is made up of a variety of metrics one balanced against the other ;  [...]

  11. [...] SEO is a large and dynamic puzzle :   [...]

  12. [...] Content: The key to a successful website is unique and relevant content Keyword Research: Analyse and choose the appropriate keywords for your site.  [...]

  13. [...] Website Reputation: What other are saying about your business Review Sites   [...]

  14. [...] Domain Authority: Strength of your website Page Authority: Strength of your internal pages   [...]

  15. [...] Personal settings of searcher Search History of searcher   [...]

  16. [...] SEO is a large and dynamic puzzle.   [...]

  17. [...] No one piece alone will achieve and sustain long term rankings.   [...]

  18. [...] How long has your site been online?   [...]

  19. [...] Marty Note This excellent summary from Michele reinforces a key SEO concept. SEO is made up of a variety of metrics one balanced against the other. I think of SEO as weaving a tapestry where you are only as strong as the weakest warp or weft.If you excel at Facebook likes and shares that is good ONLY if that expertise is balanced with links back to your website, solid on page and meta (title) information, supportive and consistent links and about a hundred other things. If you Facebook expertise is not supported by other things you just made a strong Facebook page. I saw a PR5 Facebook page driving to a PR4 website just the other day.PR or PageRank is the value Google assigns all web pages from 0 to 10 with ten being best. Having a PR5 Facebook page is great, but why make Zuckerberg richer? Application of that page's value into the tapestry of SEO is the key, links out to owned assets create ROI for all that work.I wrote about how to silo and organize web pages not long ago that makes a good addition to this excellent summary from @maxOz: http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html  Another related post I wrote several months ago:More and More, Faster and Faster and Better and Betterhttp://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html  maxOz  

  20. [...] SEO is a large and dynamic puzzle.   [...]

  21. SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Source. http://bit.ly/RLbOmR  […]

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