SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together
Is Your Site Easy For Search Engines To Read?
Crawlability
URL Structure
Meta Tags: use the proper description for all pages
Title Tags: use a unique and relevant title for each page
H1: use relevant and structured headings throughout the website
IMG: make use of alt description tags for images
SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(Google, Bing,Yahoo)
Website Architecture
Google does not rank websites, they rank pages.
Each Category and product should have its own page
Consider the site hierarchy
Use Breadcrumb links
Title Tags: use a unique and relevant title for each page
Website Speed
On Page Factors
Quality Content: The key to a successful website is unique and relevant content
Keyword Research: Analyse and choose the appropriate keywords for your site.
Keyword Usage: Do your website pages use the words & phrases you want to be found for?
Keyword Density: Proper saturation of keywords being optimized for
Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited
Freshness of Content- Revise and Refresh content often
Off Page Factors
Content, Content, Content
Links
Link Relevancy: Create high quality back links directing to your website
Anchor Text Links : Do links pointing to your pages use the appropriate keywords?
Link Quantity : The more high quality & relevant links pointing to your site the better
Link Quality: Link from only high quality relevant websites
| Anchor Text Links | Press Releases |
| Optimized Videos | Articles |
| Social Posts | Photos |
| Blog Posts | Forum Comments |
| Online Directories | Consumer Reviews |
Social Factors
Social Sentiment
Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users
Facebook Shares- How often are your posts shared?
Google+ Plus 1′s : Google says it is working on using +1′s as ranking signals
Twitter Followers : Tweets help Google index content faster
Twitter Re-tweets – How often are your posts re-tweeted?
Social Authority- What is your social authority on the web
Social Authority of your fans/ friends/ followers/ connections
Blog regularly: Include unique and relevant content
Social Forums: Engage in relevant social forums
Online Directories: Complete profile on online directory sites
| YouTube | |
| RSS Feeds |
Reputation Management
Website Reputation: What other are saying about your business
Review Sites: Google Reviews, City Search, Yelp
Trust : Trust from users and search engines is imperative for long term-success
Domain Age- How long has your site been online?
Domain Authority: Strength of your website
Page Authority: Strength of your internal pages
Personal Preference
Location of searcher
Personal settings of searcher
Search History of searcher
Tags: Bing, Google, Keywords, Links, On Page Content, Online Reputation, Quality Content, Search, SEO, Yahoo
864 Posts in Total
[...] SEO is a large and dynamic puzzle. [...]
[...] SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. [...]
[...] Content: The key to a successful website is unique and relevant content Keyword Research: Analyse and choose the appropriate keywords for your site. [...]
[...] No one piece alone will achieve and sustain long term rankings. [...]
[...] SEO is a large and dynamic puzzle. [...]
[...] Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited Freshness of Content- Revise and Refresh content often Off Page Factors Content, Content, Content Links Link Relevancy: [...]
[...] The more high quality & relevant links pointing to your site the better Link Quality: Link from only high quality relevant websites [...]
[...] SEO is a large and dynamic puzzle. [...]
[...] Link Quality: Link from only high quality relevant websites Anchor Text Links Press Releases Optimized Videos Articles Social Posts Photos Blog Posts Forum Comments Online Directories Consumer Reviews Social Factors Social Sentiment Facebook Likes: [...]
[...] Search History of searcher [...]
[...] Engage in relevant social forums Online Directories: Complete profile on online directory sites YouTube LinkedIn Pinterest RSS Feeds Reputation Management Website Reputation: [...]
[...] Domain Authority: [...]
[...] Marty Note This excellent summary from Michele reinforces a key SEO concept. SEO is made up of a variety of metrics one balanced against the other ; [...]
[...] SEO is a large and dynamic puzzle : [...]
[...] SEO is a large and dynamic puzzle: [...]
[...] Content: The key to a successful website is unique and relevant content Keyword Research: Analyse and choose the appropriate keywords for your site. [...]
[...] Website Reputation: What other are saying about your business Review Sites [...]
[...] Domain Authority: Strength of your website Page Authority: Strength of your internal pages [...]
[...] Personal settings of searcher Search History of searcher [...]
[...] SEO is a large and dynamic puzzle. [...]
[...] No one piece alone will achieve and sustain long term rankings. [...]
[...] How long has your site been online? [...]
[...] Marty Note This excellent summary from Michele reinforces a key SEO concept. SEO is made up of a variety of metrics one balanced against the other. I think of SEO as weaving a tapestry where you are only as strong as the weakest warp or weft.If you excel at Facebook likes and shares that is good ONLY if that expertise is balanced with links back to your website, solid on page and meta (title) information, supportive and consistent links and about a hundred other things. If you Facebook expertise is not supported by other things you just made a strong Facebook page. I saw a PR5 Facebook page driving to a PR4 website just the other day.PR or PageRank is the value Google assigns all web pages from 0 to 10 with ten being best. Having a PR5 Facebook page is great, but why make Zuckerberg richer? Application of that page's value into the tapestry of SEO is the key, links out to owned assets create ROI for all that work.I wrote about how to silo and organize web pages not long ago that makes a good addition to this excellent summary from @maxOz: http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html Another related post I wrote several months ago:More and More, Faster and Faster and Better and Betterhttp://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html maxOz
[...] SEO is a large and dynamic puzzle. [...]
[...] SEO is a large and dynamic puzzle. [...]
[...] SEO is a large and dynamic puzzle. [...]