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4 Steps to Map a Digital Strategy

Creating a digital strategy, or any strategy for that matter, you need to:

#Know where you want to be

To decide on your destination, consider how various digital capabilities – email marketing, social media, paid search, and so on – will help your business accomplish its near term business goals and longer term strategies.

Bring knowledge of your business objectives to a strategy session.

Combine them with industry and competitor research, knowledge of your customers, and analysis of digital trends to define your ‘Desired Future‘. 


#Know where you are at

With your destination in mind,  examine and document the relevant aspects of you ‘Current State‘.

A thorough assessment of your current state will include more than a listing of your websites and eBusiness IT projects. It will include a look at your governance, culture, processes and capabilities as well. It is also likely that your desired future will have impact on the culture and processes of Marketing and Operations; impacting Sales and Product Development.


#Understand what separates you from your goal

Perform a ‘Gap Analysis‘ by determining how the various aspects of your current state need to change in order for you to reach your desired future.


#Determine how to get there

Take the initiatives list into a planning session and prioritize them against competing priorities and put together a multi-year program, a ‘Digital Roadmap‘.


Hopefully, this roadmap will guide you to your future state by addressing the gaps you’ve identified

Plan to routinely revisit and update your strategy and roadmap.


By BigThunk.


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