Sorry, no tweets could be loaded.
Subscribe to Twitter
Inside-The-Four-Major-Consumer-Segments-And-Why-You-Should-Know-Them

4 Social Consumer Segments To Watch

As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition and return on investment.

Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.

The implications of the findings are not a one size fits all solution for social engagement. Rather, the research  provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.

Check out the Infographic to get a sense of who these consumers are, how they research products and services, and what motivates them.

Get Satisfaction proof 4

 

The e-book  “The Who’s Who Of Consumer Segments, an Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions” examines the characteristics of unique market segments that are likely to join customer communities, and discuss how you can best leverage your social media strategy to connect with each in a meaningful, valuable way. 

Source

 

Tags: , , , , ,




0 comments

Trackbacks

  1. […] Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition and return on investment.  […]

  2. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  3. […] Consumer Segments, an Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions;   […]

  4. […] Many have noticed a disconnect, however, between consumer reach provided by social media.   […]

  5. […] [You'll find these four consumer segments very interesting and worth exploring for marketing, content marketing and PR.]  […]

  6. […] social media evolves, marketers realize that a social presence is no longer an option, but a necessity.  […]

  7. […] comments – Great post * Thanks for the FREE e-book ***  […]

  8. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisitionand return on investment.   Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.  […]

  9. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  10. […] An Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions.   […]

  11. […] The implications of the findings are not a one size fits all solution for social engagement.   […]

  12. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  13. […] 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions;   […]

  14. […] Check out the Infographic to get a sense of who these consumers are, how they research products and services, and what motivates them.   […]

  15. […] Examines the characteristics of unique market segments that are likely to join customer communities, and discuss how you can best leverage your social media strategy to connect with each in a meaningful, valuable way.   […]

  16. […] An Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions;   […]

  17. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  18. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  19. […] 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions.   […]

  20. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  21. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  22. […] social media evolves, marketers realize that a social presence is no longer an option, but a necessity.  […]

  23. […] social media evolves, marketers realize that a social presence is no longer an option, but a necessity.  […]

  24. […] *** Brian’s #039 comments – Great post * Thanks for the FREE e-book ***   […]

  25. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  26. […] Check out the Infographic to get a sense of who these consumers are, how they research products and services, and what motivates them.   […]

  27. […] the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.  […]

  28. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

  29. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. What motivates them. Source. http://bit.ly/WKT89B  […]

  30. […] As social media evolves, marketers realize that a social presence is no longer an option, but a necessity.   […]

Social Media Networks

Using Social Media Effectively: What We Can Learn From High Growth Firms

Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough? What are the best practices for using social media effectively? To answer this question, it’s helpful to look at our recent research into high growth firms.

50 Best Twitter Feeds To Follow Educational Gaming

Debate is great, of course, but in reality, gaming actually holds some amazing, engaging benefits perfect for the educational setting. Game-based learning continues fascinating edtech enthusiasts, who eagerly flock to social media to share their developments, research, designs, and strategies. And a few of them are listed here in no particular order.

The Ultimate Customer Experience

This Monetate Infographic reveals...

The-Simple-Science-Of-Facebook-Engagement

The Simple Science of Facebook Engagement

Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.