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Moving Beyond Social Foreplay

One of my greatest mentors (@mwaxmantoo) always said that 90% complete is 100% worthless. Unless you carry something through to the end, you’ll never see true results. This is true, and perhaps now more than ever in this new social economy.

Engagement with your audience should never stop—not at any level.

You have to work at it—invest in the relationship—in order for someone to become a raving fan and brand evangelist of your product or service

True social agents that don’t just teach, but take active, authentic interest in sharing, curating, engaging, and then, sharing, curating and engaging some more.


Bryan Kramer suggests five effective ways to get to the next base and connect your social world with your marketing world:

1) Create an “interest plan”

Social media marketers build community and connect with their audience, not talk at them. They put resources into developing an interest plan and identify ways to collaborate with customers.

2) Define rapport

 If you have rapport, it means you’ve created an “interest connection” with someone that allows you to have a truly interactive conversation. Speaking from your heart will foster compelling connections.

3) Don’t be a re-tweeter

Re- tweet but don’t just stop there.  Offer feedback every once in a while. Tweet your thoughts. Be original.

4) Get off your wall

Don’t get so stuck on what you’re saying that you miss out on opportunities to learn from the millions of other messages in the social sphere.

5) Authentic is as authentic does

Just be you.  Show the human behind the tweet. Be real and be authentically interested.

Key Takeaway:

Don’t ever stop engaging with your audience. Relationships either move forward and improve, or they die. In this new economy, an authentic connection with your customers is THE key.


“Your goal in building Brand Advocates needs to be ongoing engagement and… people prefer to buy from those they like and trust… very simple human nature and very often overlooked” – Ted Rubin


By Bryan Kramer .


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