Only five years ago, there term “like” was just another word used to describe one’s preferences. In today’s digital universe, however, the notion of “liking” something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands.
Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified.
Lab42 asked 1000 social media respondents to identify what motivated (and prevented) them from showing their support for brands on Facebook. The results actually bring up a few new feature ideas Facebook should consider if it wants to keep business owners and marketers happy.
See for yourself to see what people are saying.
See on blog.lab42.com