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The Rise Of The New App Economy


VisionMobile recently designed an Infographic, The Rise of the new App Economy – based on and highlighting some of the key findings and insights from the Developer Economics 2012 Research Report.

This Research is based on an online survey of 1,500+ developers from across the globe, as well as 20 qualitative interviews. Our sample was global, including developers not just from North America, Europe and Asia, but also from Africa, Oceania and Latin America.

Here are some of the many insights from the report:

# The average per-app revenue is in the range of $1,200-$3,900 per month, depending on platform
# Irrespective of which platform they primarily use, the majority of developers (57%) plan to adopt Windows Phone
#Tablets are now a mainstream screen for developers: more than 50% of developers are now targeting tablets, with iOS developers most likely (74%) to do so
# North America tops app demand with 41% of developers indicating this is a top-3 download region, irrespective of their region of origin

Among other insights, this Infographic presents the most popular mobile platforms for developers (and how they’ve gained or lost Mindshare in the past year).

Android and iOS continue to be the most popular platforms, with a Mindshare Index of 76% and 66% respectively, while mobile web takes third place. You’ll also find the most popular screens that developers are currently targeting. Some 85% of developers today are targeting smartphones and 51% are targeting tablets – but, despite the hype, just around 8% of them target the TV screen.

Also presented are some sad truths about developer monetization – and how 1 in 3 developers are living below the “app poverty line”, uncovers which are the most cost-heavy platforms to develop on and takes a look at the supply vs. demand of apps at a regional level.

By Matos Kapetanakis

Developer Economics 2012 Research Report. [PDF] 

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