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The History Of Marketing Channels

Avalaunch, an internet based firm which specializes in online marketing, promotion, and optimization, has unveiled an updated version of its famous History Of Marketing Channels graphic.

The Timeline of Marketing Channels Infographic shows the progress of  mass media advertising has made over the past two centuries. Displaying that techniques of mass advertising have evolved hand in hand with technological developments in communication.

Starting with the newspaper, and ending (for the moment) with the internet and the Android phone, advertising has been an essential ingredient in the mix.

Beginning in 1839, a time in which advertising posters were banned from being placed on private property in London and continues to the present time.

Along the way, such dates as 1864 stand out. This was the date of the earliest recorded instance of unsolicited spam reaching the public by means of the telegraph!

Another landmark date 1908, which saw the establishment of the Harvard Business School. This was, of course, the very first institution in the West which sought to distill the techniques of mass media advertising down to a practical science.

From there, includes all of the significant dates that have seen major new developments in advertising, from the invention of the telephone and the radio, down to television and the advent of the world wide web.

Ending in 2012, it manages to pack in all of the amazing technological developments that this past decade has produced, from the Android right down to the I-pad.

Avalaunch Media have done an excellent job of reminding us just how far the techniques of mass media advertising have come.

The most fascinating aspect of this Infographic is the explosion of marketing tactics available to businesses since the onset of  the Internet.

By Drew Hendricks

Infographic by Avalaunch Media

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