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Storytelling Vs. Corporate Speak

The Art Of Storytelling In Business Communications And Public Relations…

You could make an argument that the Infographic is the new black.

Beyond the visual appeal, Infographics push companies to communicate at the industry level.

Specifically, Lou Hoffman contends there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.

This Infographic strives to capture this disconnect.

By Lou Hoffman 

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