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Public Perception Of Social Media – To Many Consumers, Social Media Equals Facebook

Steve Olenski wanted to see if the public’s perception of social media had changed in two years [2010-2012], which in many ways is not a long time but in today’s frenetic, hectic world where things change every nanosecond, is a lifetime.

“What’s the 1st thing you think of when you hear the term ‘social media’?” The one overriding answer however to the query was Facebook with 32% of all respondents saying that when they think of social media, they think of Facebook. 

Steve approached Lev Mazin [AYTM] to create the Infographic he came up with the idea to take this a step further. Lev’s idea was conduct a brief survey, posing two questions to 500 Internet users on their use of social media now as compared to 2010 and also to gauge their thoughts on the future of social media.

Here’s the link to the full survey results.[PDF]

Infographic created by the guys at AYTM 

By Steve Olenski

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