The sites you frequent are actively tracking information about you.
Companies have access to your personal data.
Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intelligence.
Depending on the type of information gathered, social networks use data to enhance location services and target advertising.
This Infographic by Baynote, explains why your web browsing and online interactions have become much more personalized based on their paper “The Human Need for Personalization: Psychology, Technology and Science” which defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience.
How do you feel having a highly customized experience, knowing it’s your data that’s making the difference?