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Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Facebook, Twitter, and YouTube are, are important avenues for building brand engagement and influence. 

But these 3 platforms are very different from one other. 

Awareness has researched best practices for these dominant networks and has produced this white paper “5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube.” that marketers can use to grow brand awareness, foster brand advocacy, and generate leads and sales.


Here are the 5 essential goals that marketers need to address for best results:


1. Increase social reach

Find your customers and join the conversations your prospects and customers are having on those social channels to grow awareness of your brand

 2. Increase fan engagement with quality content

Engagement is the enduring effect of content to motivate an audience to do something – the “actions, reactions and transactions you can shape and steer,” says Brian Solis

3. Identify and engage influencers

Influence is defined as a brand’s ability to affect or prompt an action among its key constituents and can be leveraged to spread awareness and fuel word-of-mouth for brand advocacy and sales

4. Increase lead generation

The more you position yourself as a resource for your customers, the more they will keep you top-of-mind and choose your products over those from your competitors.

5. Apply analytics to know what works

Use analytics to measure success by social channel and content type.

Finally, check out this  Infographic for tips, tools, and examples on how to improve your Facebook, Twitter, and YouTube presence.


By Pam Dyer


Download 5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter, and YouTube [PDF]

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